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Within Big Data, major aspects such as the compilation of data, their storage, analysis and representation are considered. Thus, Big Data is being essential to advance the improvement of ecommerce, examining the data to discover trends, interests, patterns, etc.
To be effective, tools should have been developed that allow the collection of data and these must be stored safely.
Once the process is configured, we will be able to generate high-value statistical reports, make predictions that will be well received by departments such as marketing and advertising of product manufacturers and service providers.
With this information we will know much better our customers, and we will be able to offer them what really interests them, increasing their degree of satisfaction.
The CRM, consists of managing the relationship with customers, and is aimed at meeting the needs of current and potential customers. And it is in this part where Big Data and data analysis become important.
However, it is necessary to go one step further and for this reason, this analysis must take place in real time obtaining a greater added value.
This is the actual trend , we need to be able to act in real time and making decisión. Thus creating the concept of Real Time Bidding, that consist into making purchasing decisions based on the knowledge of the users that interact on the web.
Ecommerce is therefore a sector where Big Data has impacted more strongly, since it is necessary a deep knowledge of customers.
More and more users are familiar with buying online and are demanding a more personalized experience every time. For that reason, personalization is already an indispensable element for electronic commerce. Examples are personalized product recommendations, retargeting, gamification, etc.
These data come from various sources, such as emails, newsletters, sweepstakes, surveys or RRSS. We can therefore say that Big Data is the path we must follow and also it is a prime issue.