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The process of digital transformation is the challenge faced by all those organizations that want to be competitive today. The obligation to be attractive to their consumers needs a capacity to anticipate the needs of the market, constantly reinventing itself.
Within the process of digital transformation, factors such as people and their responsiveness to changes, company technology, the culture and, of course, the data charge vital relevance.
Within the role of data, we find the Business Intelligence. Nowadays no one doubts its value contribution to a company and therefore should be a priority issue.
Some recommendations for successfully tackling a digital transformation process are as follows:
• Begin with a pilot or concept test: With the objective of evaluating the results of a specific area and being able to carry out its measurement.
• The figure of the Chief Data Officer: Designating this figure is necessary at the time the data becomes our asset.
• Investing in professionals: The lack of experienced professionals is a common occurrence and also an obstacle to face analytical needs and Big Data.
Today, companies realise that the adoption of Big Data is a necessary part if you opt for a digital transformation strategy. The digital experience of the consumer goes through their knowledge and understanding, we meant, analyze and interpret the data obtained from devices and social networks.
In addition, Big Data and analytics allow to improve the operations and processes of the companies through a better interpretation and knowledge of the data.
The treatment of information gives companies a greater capacity to make decisions, and therefore, it is this added and differential value derived from the treatment of data and useful knowledge the greatest benefit that gives us the Big Data.
It is true that the process of digital transformation is, in most cases, more complex than might be thought. It is not an immediate transformation, however it is necessary to start this process as soon as possible.
To summarize, today, the introduction of Big Data is a necessary task within the company’s strategy in order to get the most potential from the information available.
SUMMARY
The process of digital transformation is the challenge that companies face today. The adoption of Big Data is a necessary part if you opt for this type of strategy. In addition, Big Data and analytics allow better decision making by adding added value and differential derived from the treatment of the data. Therefore, the introduction of Business Intelligence is a necessary task in order to get the most potential out of your data.
KEYWORDS
Digital Transformation – Big Data – Business Intelligence
BIBLIOGRAPHIC REFERENCES
